On May 2, 2026, Terry Bradshaw announced a partnership with The Yard, a beloved gastropub in Pittsburgh, during the iconic Kentucky Derby held at Churchill Downs in Louisville, Kentucky. This collaboration aims to highlight Bradshaw Bourbon, which has gained traction since its launch in 2020.
The event was significant not only for its cultural impact but also for the sheer scale of the Kentucky Derby itself, known for serving over 125,000 Mint Juleps to attendees. The Yard capitalized on this opportunity by showcasing Bradshaw’s bourbon to a diverse crowd, effectively placing it in front of one of the most bourbon-friendly audiences in American sports.
At this year’s Derby, Golden Tempo made headlines by winning with odds of 39-1, marking a historic moment as trainer Cherie DeVaux became the first female trainer to achieve this feat. The post time for the race was scheduled for 6:57 p.m. ET, and the excitement surrounding both the race and Bradshaw’s bourbon created a unique atmosphere at The Yard.
The partnership not only increased visibility for Bradshaw Bourbon but also reinforced its connection to traditional bourbon-making practices; it is produced at Green River Distilling Co., one of Kentucky’s oldest distilleries. This decision reflects a commitment to authenticity that resonates with bourbon enthusiasts.
As part of the promotion, The Yard shared their excitement on social media, stating: “Saddle up 🐎 It’s Derby Day at The Yard! We’re teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long 🥃.” This message encapsulated the spirit of collaboration between a local favorite and a national sports icon during an event that attracts global attention.
The TB-12-Year expression of Bradshaw Bourbon stands out as a limited release aged for 12 years, with fewer than 25 barrels produced. This exclusivity adds an additional layer of allure as it aligns with Bradshaw’s legacy as a four-time Super Bowl champion with the Pittsburgh Steelers.
This sequence of events illustrates how strategic partnerships can enhance brand visibility while celebrating regional culture and history. As Terry Bradshaw continues to navigate the spirits industry, his collaboration with The Yard may serve as a model for future endeavors aimed at connecting sports and local gastronomy.
