What does Roku’s latest expansion of its channel offerings mean for viewers? In April 2026, Roku added 22 new free channels, significantly enhancing its content library and providing users with more entertainment options without any subscription fees.
The newly launched channels include a diverse range of programming such as The Hunger Games 4-Film Collection, Ink Masters Pluto, MTV en Español, and classic shows like The Beverly Hillbillies and Rawhide. These additions reflect Roku’s 2026 content strategy of bringing timeless television back to streaming, catering to both nostalgic viewers and modern audiences.
Among the six notable new channels are Rawhide, The Beverly Hillbillies, Ink Master, Tosh.0, MTV en Español, and Westerns, all of which are ad-supported and available on various Roku devices. Specifically, channels can be found on numbers 313 for Rawhide, 314 for The Beverly Hillbillies, 624 for Ink Master, 815 for Tosh.0, 978 for MTV en Español, and 6036 for Westerns.
Roku’s strategy appears to be working, as the company continues to position itself as a leader in accessible entertainment. “Roku is bolstering its live TV offerings with six new live-streaming channels at no extra charge,” a company representative noted. This approach allows Roku to compete effectively with other streaming platforms by providing premium content at no cost beyond the initial device purchase or basic internet connection.
Since its launch in September 2017, The Roku Channel has evolved from a basic on-demand service into a comprehensive hub that includes live linear channels, original content, and extensive live news and entertainment options. The expansion to include programming for Spanish-speaking audiences further demonstrates Roku’s commitment to inclusivity in its content offerings.
As Roku continues to grow its library, it now boasts over 500 free channels available to users. This latest update is part of a broader strategy to enhance viewer engagement and satisfaction, ensuring that users have access to a wide variety of content.
Looking ahead, it remains to be seen how these new channels will impact viewer habits and whether Roku will continue to expand its offerings in this competitive streaming landscape. For now, the addition of 22 new channels marks a significant milestone in Roku’s ongoing efforts to provide diverse and accessible entertainment options.
