“Join us in honoring the life and legacy of Jeff Webb, founder of Varsity Spirit and modern cheerleading,” Varsity Spirit wrote in a heartfelt tribute following the news of his passing.
Jeff Webb, who died in an accident at the age of 76, was a transformative figure in the world of cheerleading. He founded Varsity Spirit in 1974, taking cheerleading from a sideline activity to a major global competitive sport. His vision and dedication helped grow the cheerleading industry into a multi-billion-dollar enterprise, with Varsity Brands generating an estimated annual revenue of $3 billion as of 2025.
Webb also served as the president of the International Cheer Union, which achieved full recognition by the International Olympic Committee in 2021. His contributions were pivotal in shaping the sport and fostering a community that has influenced generations of athletes, coaches, and teams.
“Varsity Brands is saddened by the passing of Jeff Webb, founder of Varsity Spirit and modern cheerleading,” the organization stated, echoing the sentiments felt across the cheerleading community. “We extend our condolences to Jeff’s family and loved ones, and to the many across the spirit community who were influenced by his work.”
Webb’s estimated net worth was likely north of $100 million, a testament to his successful ventures in the cheerleading industry. In 2018, Varsity Brands, which includes Varsity Spirit, was purchased by Bain Capital for an estimated $2.9 billion, further solidifying the impact of Webb’s work.
Born in Oklahoma, Webb attended the University of Oklahoma, where he served as a yell leader on the cheer squad. His early involvement with the National Cheerleaders Association while still in school laid the groundwork for his future endeavors in cheerleading.
Despite his passing, Webb’s legacy will continue to resonate within the cheerleading community. His influence has shaped the careers of countless individuals, and his contributions will not be forgotten.
Details surrounding the accident that led to Webb’s death have not been revealed, and the exact cause of death has not been disclosed. As of now, Webb’s family has not released a statement regarding his passing.
