What observers say
“You take a moment out of the world to remember the core joy of receiving a gift as a child,” reflects Matthew Gillikin, co-founder of Isekai Arcade in Boise, Idaho. This sentiment encapsulates the essence of the arcade, which opened its doors in October 2025, inspired by the vibrant culture of gashapon machines found throughout Japan.
Gashapon machines, which dispense capsule toys, have been a staple in Japanese entertainment for decades, often located in train stations and convenience stores. The Gillikins, who launched their parent company Chibi POP Toys in 2024, sought to bring this unique experience to the United States, aiming to create a magical space that not only caters to anime enthusiasts but also fosters community engagement.
“Japan has been doing gashapon for decades — long, long before America decided to jump on it with the blind boxes,” adds Susie Gillikin, highlighting the cultural significance of these machines. Isekai Arcade aims to blend this tradition with local culture, hosting events that celebrate Japanese holidays and the broader community.
Demi Erwin, a key member of the arcade’s team, emphasizes the importance of inclusivity: “We try to do things that incorporate not just the Japanese community, but also the local community.” This approach has resonated with residents of Boise, creating a welcoming environment for all who share an interest in the isekai genre.
The isekai genre, which translates to “another world,” has gained immense popularity in recent years, with numerous anime series capturing the imaginations of viewers. Notable titles include “Ascendance of a Bookworm,” which is set to release its fourth season in the Spring of 2026, and “That Time I Got Reincarnated As A Slime,” also entering its fourth season. Other series such as “Re:ZERO -Starting Life in Another World-” and “The Most Heretical Last Boss Queen: From Villainess to Savior” further showcase the genre’s diverse storytelling.
However, the genre has not been without controversy. “Ascendance of a Bookworm” faced allegations of AI usage in its opening theme, raising questions about the future of animation and the role of technology in creative processes. This incident underscores the evolving landscape of anime production, where traditional methods are increasingly being challenged by technological advancements.
As Isekai Arcade continues to grow, it stands as a testament to the enduring appeal of the isekai genre and the cultural exchange between Japan and the United States. The Gillikins’ vision of creating a community space that celebrates this genre is becoming a reality, inviting both anime fans and newcomers to explore the magic of isekai.
With the ongoing success of Isekai Arcade, the future looks bright for the intersection of Japanese culture and local community engagement in Boise. As the arcade hosts more events and expands its offerings, it will undoubtedly play a pivotal role in shaping the local anime landscape.
