Chipotle’s Unique Promotion
Chipotle Mexican Grill is introducing a special promotion on March 13, 2026, from 3 PM to 4 PM, where customers with tattoos can enjoy a buy one get one free offer. This initiative is designed to celebrate individuality and creativity among fans of the brand.
The promotion allows customers to redeem the offer by simply showing any form of tattoo, whether permanent, temporary, or even drawn-on. This approach is inspired by the popular Friday the 13th flash tattoo tradition, where tattoo shops typically offer small, pre-drawn tattoos at discounted prices.
Background of the Promotion
The phrase “tatted like a Chipotle bag” gained traction during the 2019 professional American football championship halftime performance, becoming a cultural reference that resonates with many fans. Chipotle has previously hosted the “Tatted Like a Chipotle Bag” promotion, further solidifying its connection to tattoo culture.
According to Chipotle’s Managing Director, a quarter of UK adults have tattoos, highlighting the relevance of this promotion to a significant portion of the population. “What started as an internet meme became a real-world expression of fandom for our brand,” said Stephanie Perdue, emphasizing the promotion’s roots in social media culture.
Collaboration with Swae Lee
This promotion is part of a collaboration with music artist Swae Lee, adding an exciting element to the event. Anat Davidzon, a representative from Chipotle, noted, “What began as a ‘tatted like a Chipotle bag’ meme has grown into a genuine fan movement,” showcasing the evolution of the brand’s engagement with its audience.
As the promotion approaches, observers are keen to see how it will be received by the public and whether it will further enhance Chipotle’s brand image among tattoo enthusiasts. The company aims to create a lively atmosphere in its UK restaurants during this hour-long event, inviting fans to express their creativity and love for the brand.
