Cardi B, the Grammy-winning artist and cultural icon, is making waves once again as she announces a multi-year partnership with Zevia, a beverage brand known for its zero sugar and zero fake ingredients. This collaboration coincides with her highly anticipated Little Miss Drama Tour, which will feature 35 shows across the United States.
Born Belcalis Marlenis Almánzar on October 11, 1992, in the Bronx, New York, Cardi B first gained fame through her appearances on ‘Love & Hip Hop: New York’ and her engaging social media presence. Her breakout single, ‘Bodak Yellow,’ released in 2017, catapulted her into the mainstream music scene, leading to numerous accolades, including six Grammy Awards.
Cardi B’s partnership with Zevia includes a sponsorship of her tour, which is set to kick off in March 2026. “I love soda but I can’t be out here drinking a whole can of sugar,” Cardi remarked, highlighting her commitment to healthier beverage choices.
In addition to her music career, Cardi B is a devoted mother of four, including her daughter Kulture and son Wave. Her sophomore album, ‘AM I THE DRAMA?’, released in 2025, has further solidified her status in the industry, following her groundbreaking debut album ‘Invasion of Privacy,’ which is certified 6x RIAA platinum.
Cardi’s influence extends beyond music; her hit single ‘WAP’ made history with 93 million U.S. streams in its opening week, showcasing her ability to captivate audiences. With over 100 million RIAA-certified units sold, she continues to break records and set trends.
The upcoming campaign with Zevia is expected to launch in Summer 2026, promising to bring innovative marketing strategies that resonate with her fanbase. Kirsten Suarez, a representative from Zevia, stated, “In a world full of fakes and artificial choices, Zevia stands for doing things the real way.” This aligns perfectly with Cardi’s brand ethos.
As Cardi B prepares for her tour and the launch of this partnership, fans and industry observers are eager to see how this collaboration will unfold. Details remain unconfirmed regarding specific promotional events or product launches tied to the tour.
